Ordo Ab chao
-Leveraging Social Media Sentiments
Media Analytics involves the process of extracting relevant
information from the hordes of conversations available on Internet,
to understand people's sentiments and preferences better and
leverage it for socialpurposes, political movements and for business
"Ordo Ab Chao"(Order from Chaos) is a one of its kind advanced analytical product developed by
Aaum Research and Analytics (Aaum).
It addresses the main challenge of removing the irrelevant noise which is the integral part of social media conversations.
Works with customized advanced analytical algorithms with inbuilt bias removing factors. It continuously mines sentiments and removes the noise by deploying a cleansing algorithm, public sentiments are then classified.