Social Media Analytics involves the process of extracting relevant information from the hordes of conversations available on Internet, to understand people's sentiments and preferences better and leverage it for socialpurposes, political movements and for business solutions.

"Ordo Ab Chao"(Order from Chaos) is a one of its kind advanced analytical product developed by Aaum Research and Analytics (Aaum).
It addresses the main challenge of removing the irrelevant noise which is the integral part of social media conversations.

    Works with customized advanced analytical algorithms with inbuilt bias removing factors. It continuously mines sentiments and removes the noise by deploying a cleansing algorithm, public sentiments are then classified.